If your content marketing strategy resembles this cartoon, step away from the white paper you’ve just uploaded and spend a few minutes with me.
All content is not the same. This may seem obvious in theory, but in practice, many companies seem to have a “one content fits all” approach. To deliver your message successfully, you have to realize that writing for video and writing for print are not one and the same.
There are two main concepts to keep in mind when writing a video script:
Be concise and write for the ear, not the eye.
Let’s look at script length first. Continue reading