Trimming the Fat From Your Explainer Video Script

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Trimming the fat. We do it to meat, we do it to our diets and organizations and governments try to do it to their budgets.

When it comes to explainer videos, we need to trim the excess fat from scripts. This isn’t just because of our shrinking attention spans. That’s a factor, but we should want our scripts to be lean and mean because it makes for better videos.

My friend, screenwriter and screenwriting instructor, Madeline DiMaggio, always tells her students that when writing for television, every word needs to count and must move the story forward. If it’s true in television, it’s even more so in explainer videos. Continue reading

Like sands through the hourglass…there goes my attention span

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I always tell people that I have the patience of a gnat on crack. I fully admit that patience is not one of my virtues. My impatience got me thinking about my attention span and how it seems to have declined as I’ve gotten older.

Do you remember those reading comprehension tests from school? I used to do really well on them but now, I don’t retain information the way I used to. Is this just the product of aging or is societal change a factor?

I came across this article that says that our attention spans have shortened since the year 2000 from 12 seconds to 8 seconds. We’ve been passed up by the goldfish. Our friendly bowl dwellers come in with an attention span of 9 seconds. Wow. Continue reading

The RocketWheel Difference – Part II: Content

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If your content marketing strategy resembles this cartoon, step away from the white paper you’ve just uploaded and spend a few minutes with me.

All content is not the same. This may seem obvious in theory, but in practice, many companies seem to have a “one content fits all” approach. To deliver your message successfully, you have to realize that writing for video and writing for print are not one and the same.

There are two main concepts to keep in mind when writing a video script:

Be concise and write for the ear, not the eye.

Let’s look at script length first. Continue reading