Trimming the fat. We do it to meat, we do it to our diets and organizations and governments try to do it to their budgets.
When it comes to explainer videos, we need to trim the excess fat from scripts. This isn’t just because of our shrinking attention spans. That’s a factor, but we should want our scripts to be lean and mean because it makes for better videos.
My friend, screenwriter and screenwriting instructor, Madeline DiMaggio, always tells her students that when writing for television, every word needs to count and must move the story forward. If it’s true in television, it’s even more so in explainer videos. Continue reading