In our increasingly fast-paced, 24/7, information-driven world, making a good first impression is more important than ever when it comes to our online presence.
When we look at a webpage, for example, we’re making conscious and unconscious judgments about what we see. Is there too much information crammed onto a page? Are there too many colors? Not enough color? Is it easy to navigate around the page or between pages? Do the links work properly? We’re shaping our opinions about the page, and by extention, the company, instantly. As I mentioned in a previous post, our attention spans are getting shorter and shorter so if you want to grab and hold someone’s attention, you have to do it fast. Continue reading