Junk the Jargon?


One of the main responsibilities I have here at RocketWheel is writing scripts for the videos we produce. It’s a highly collaborative process between the client, the animation team, and me.

Every industry has it’s own special jargon. This isn’t a bad thing per se because jargon can be an effective way to communicate with people in the same industry. Where jargon gets problematic is when it’s overused to the point where it loses any real meaning or influence. Continue reading

Kinetic Typography

One of the trickiest parts of making a video for your product is deciding how you want to tell your story.  Will there be a character?  Do you want to show screenshots of your software? There are indeed a multitude of questions to answer before you even begin to write a script.

Not to worry.  We at RocketWheel have defined some of the most common styles for you to choose from.

Today, I’d like to focus on one such style called “Kinetic Typography”.  Continue reading