RocketWheel Goes Bionic

Let’s face it: if someone starts talking to you about robotic exoskeletons and bionics you’ll likely start scripting out an idea for an awesome sci-fi movie in your head.  You know, with giant bugs and stuff.  Robots can perform a huge array of services –  but have you ever seen someone walking down the street in one? Probably not. Continue reading

Taking Your Story to the Finish Line

Part of the fun of being a motion graphics artist at RocketWheel is transforming a visual storyboard into a final animation.  I wanted to give you some insight into this part of our production process using an actual example from our recent project with Directworks.

Transforming the Storyboard

Below is the breakdown from the initial concepts to what is now featured on their homepage.

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Do All Explainer Videos Need Cartoon Characters?

Do All Explainer Videos Need Cartoon Characters?

Explainer videos are animations that provide viewers with an insight into your product or company. They are typically used to ignite interest and are well suited for filling the top of your sales funnel.

Many explainer videos use cartoon characters to bring a story to life. A cartoon, however, might not be an appropriate fit for every company or an effective vehicle for every story. Continue reading