Junk the Jargon?


One of the main responsibilities I have here at RocketWheel is writing scripts for the videos we produce. It’s a highly collaborative process between the client, the animation team, and me.

Every industry has it’s own special jargon. This isn’t a bad thing per se because jargon can be an effective way to communicate with people in the same industry. Where jargon gets problematic is when it’s overused to the point where it loses any real meaning or influence. Continue reading

Feeding the Content Beast: Infographic

For B2B marketers, creating compelling content is a must for demand generation, lead nurturing, and purchase conversion. But it’s also a huge challenge. If you want to see how your peers are responding with regards to budgets, strategies, and tactics, take a look at The State of B2B Content Marketing in North America. The folks over at MarketingProfs and the Content Marketing Institute recently released this clever infographic and insightful report. Here are some notable highlights: Continue reading

18 Compelling and Highly Usable B2B Video Marketing Statistics

In B2B circles, Q4 is historically a time when marketing makes its spending picks for the following year. And, if you’re like most B2B companies, video will be a component of your marketing mix. The question is, how much should be video related? Here are 18 usable and compelling stats that might help you answer that question. Continue reading