Junk the Jargon?


One of the main responsibilities I have here at RocketWheel is writing scripts for the videos we produce. It’s a highly collaborative process between the client, the animation team, and me.

Every industry has it’s own special jargon. This isn’t a bad thing per se because jargon can be an effective way to communicate with people in the same industry. Where jargon gets problematic is when it’s overused to the point where it loses any real meaning or influence. Continue reading

RocketWheel Goes Bionic

Let’s face it: if someone starts talking to you about robotic exoskeletons and bionics you’ll likely start scripting out an idea for an awesome sci-fi movie in your head.  You know, with giant bugs and stuff.  Robots can perform a huge array of services –  but have you ever seen someone walking down the street in one? Probably not. Continue reading

Kinetic Typography

One of the trickiest parts of making a video for your product is deciding how you want to tell your story.  Will there be a character?  Do you want to show screenshots of your software? There are indeed a multitude of questions to answer before you even begin to write a script.

Not to worry.  We at RocketWheel have defined some of the most common styles for you to choose from.

Today, I’d like to focus on one such style called “Kinetic Typography”.  Continue reading

Taking Your Story to the Finish Line

Part of the fun of being a motion graphics artist at RocketWheel is transforming a visual storyboard into a final animation.  I wanted to give you some insight into this part of our production process using an actual example from our recent project with Directworks.

Transforming the Storyboard

Below is the breakdown from the initial concepts to what is now featured on their homepage.

Continue reading

RocketWheel Blast Off!

Today Luminosity Demos has been rebranded as RocketWheel.

This milestone marks an exciting moment for the agency, and it also highlights exciting times for our customers and video content marketers everywhere.

When we founded Luminosity Group in 2007, naming the agency’s interactive division Luminosity Demos was in alignment with the market. Simple screencasts, or Flash demos, were the style du jour and only 24% of Americans were accessing the internet from a mobile device.

Over the past six years, the market has changed dramatically and so has our agency. Today, video is one of the fastest growing segments of content marketing. More than 70% of B2B decision makers view videos before making a purchase, animated explainer videos are on the rise, and mobile is surpassing wireline viewing. Our interactive division capitalized on these trends with bold innovations, producing a full range of video styles to support the buyer’s journey and developing a customizable HTML5 video player platform that’s mobile, social, and delivers real-time analytics.

These market forces coupled with our internal evolution fueled the transformation of our brand. Why RocketWheel?

Rocket, because video is one of the most effective vehicles for igniting sales.

Wheel, because our player platform helps marketers close the loop to deliver an even stronger ROI on video content.

RocketWheel remains dedicated to helping our customers grow their business with video. Our new name is another step along the journey towards this goal.

Do All Explainer Videos Need Cartoon Characters?

Do All Explainer Videos Need Cartoon Characters?

Explainer videos are animations that provide viewers with an insight into your product or company. They are typically used to ignite interest and are well suited for filling the top of your sales funnel.

Many explainer videos use cartoon characters to bring a story to life. A cartoon, however, might not be an appropriate fit for every company or an effective vehicle for every story. Continue reading