6 Stats Showing Why Your Business Needs an Explainer Video

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We sometimes hear the following question when talking to potential clients:

“Is the cost of a video really worth it?

Obviously, we’re biased because we create videos every day and see how they help bring a client’s product or service to life. But, we also understand that to those not in the business of making videos, it’s not always easy to see their value as compared to other marketing spends.

So, in an effort to answer this question, we’ve compiled some statistics that we hope will help. Continue reading

When DIY Demos Fall Short

Is this tug of war happening in your company? The marketing team wants to invest in a professionally produced product video while others think a DIY demo will suffice.

Through numerous conversations over past several years, B2B marketers have shared many reasons why DIY demos have missed the mark. Here are the top 5 reasons. Continue reading

How to Best Select a Demo Agency – Part 3

Selecting the right agency to produce your demo can be tricky. What should you look for? How can you distinguish the right fit?

During the final installment of this three-part series, we focus on four more things to consider when selecting a demo agency.  And we’ve included our responses to help you determine if RocketWheel is the right fit for your project. Continue reading

How to Best Select a Demo Agency – Part 2

Selecting the right agency to produce your demo can be tricky. What should you look for? How can you distinguish the right fit?

During the second installment of this three-part series, we focus on three more things to consider when selecting a demo agency.  And we’ve included our responses to help you determine if RocketWheel is the right fit for your project. Continue reading

How To Best Select a Demo Agency – Part 1

The time has come. You’re ready to invest in a professionally produced demo for your product or service. But selecting the right agency can be tricky. What should you look for? How can you distinguish the right fit?

During this three-part series, we’ll hone in on ten things to consider when selecting a demo agency. And we’ll include our responses to help you determine if RocketWheel is the right fit for your project. Continue reading

How to Create a Product Demo that Sells

In this era of no-nonsense spending, demonstrating the capabilities of your product is a critical step in the sales process. Done properly, cycles accelerate. Done poorly, deals stall, or worse yet, they drop out of the pipeline altogether only to be snapped up by your competition.

When it comes to live demos, you may often find yourself winging it with prospects. However, demos recorded for on-demand viewing are different. The sidebar stories that give live demos color frustrate on-demand viewers when narration is not aligned with screen movement. Rather than enhancing your story, the impact is diluted, and the viewer is confused. Continue reading