In our increasingly fast-paced, 24/7, information-driven world, making a good first impression is more important than ever when it comes to our online presence.
When we look at a webpage, for example, we’re making conscious and unconscious judgments about what we see. Is there too much information crammed onto a page? Are there too many colors? Not enough color? Is it easy to navigate around the page or between pages? Do the links work properly? We’re shaping our opinions about the page, and by extention, the company, instantly. As I mentioned in a previous post, our attention spans are getting shorter and shorter so if you want to grab and hold someone’s attention, you have to do it fast. Continue reading
We sometimes hear the following question when talking to potential clients:
“Is the cost of a video really worth it?
Obviously, we’re biased because we create videos every day and see how they help bring a client’s product or service to life. But, we also understand that to those not in the business of making videos, it’s not always easy to see their value as compared to other marketing spends.
So, in an effort to answer this question, we’ve compiled some statistics that we hope will help. Continue reading
One of the main responsibilities I have here at RocketWheel is writing scripts for the videos we produce. It’s a highly collaborative process between the client, the animation team, and me.
Every industry has it’s own special jargon. This isn’t a bad thing per se because jargon can be an effective way to communicate with people in the same industry. Where jargon gets problematic is when it’s overused to the point where it loses any real meaning or influence. Continue reading
For B2B marketers, creating compelling content is a must for demand generation, lead nurturing, and purchase conversion. But it’s also a huge challenge. If you want to see how your peers are responding with regards to budgets, strategies, and tactics, take a look at The State of B2B Content Marketing in North America. The folks over at MarketingProfs and the Content Marketing Institute recently released this clever infographic and insightful report. Here are some notable highlights: Continue reading
In B2B circles, Q4 is historically a time when marketing makes its spending picks for the following year. And, if you’re like most B2B companies, video will be a component of your marketing mix. The question is, how much should be video related? Here are 18 usable and compelling stats that might help you answer that question. Continue reading