RocketWheel Goes Bionic

Let’s face it: if someone starts talking to you about robotic exoskeletons and bionics you’ll likely start scripting out an idea for an awesome sci-fi movie in your head.  You know, with giant bugs and stuff.  Robots can perform a huge array of services –  but have you ever seen someone walking down the street in one? Probably not. Continue reading

Kinetic Typography

One of the trickiest parts of making a video for your product is deciding how you want to tell your story.  Will there be a character?  Do you want to show screenshots of your software? There are indeed a multitude of questions to answer before you even begin to write a script.

Not to worry.  We at RocketWheel have defined some of the most common styles for you to choose from.

Today, I’d like to focus on one such style called “Kinetic Typography”.  Continue reading

Taking Your Story to the Finish Line

Part of the fun of being a motion graphics artist at RocketWheel is transforming a visual storyboard into a final animation.  I wanted to give you some insight into this part of our production process using an actual example from our recent project with Directworks.

Transforming the Storyboard

Below is the breakdown from the initial concepts to what is now featured on their homepage.

Continue reading