Part of the fun of being a motion graphics artist at RocketWheel is transforming a visual storyboard into a final animation. I wanted to give you some insight into this part of our production process using an actual example from our recent project with Directworks.
Transforming the Storyboard
Below is the breakdown from the initial concepts to what is now featured on their homepage.
While looking at the thumbnails juxtaposed with the final video, you may have noticed something – they aren’t very different. Sure, the graphics were tweaked and enhanced to make the video look better than my (very) rough sketches, but the concepts remain consistent.
This is because during the storyboarding phase, we work closely with you to ensure your message is visualized in a manner that accurately reflects your brand. Because Directworks was in the midst of rebranding the company, everything down to the details of David’s shirt was reviewed by their team.
A consistent transformation of the storyboard into the final animation is a win-win situation. You as the customer win because there are no big surprises at the end of your project. You know your message, you’ve seen it reflected in the storyboard, and your video is delivering it. Because you win, we as a studio also win. Fewer last-minute changes during production mean happier clients for us, and a smoother experience all around.
“RocketWheel excelled at conceptualizing our thoughts and translating our product into a clever and professional video.” Joe Goehring, Senior Online Marketing Manager, Directworks
Don’t worry – we know you’re busy and we don’t expect you to come up with the concepts for the video. We do that. You simply give us an overview of your product, what you want to say, and who you want to say it to. We do the rest, while checking in frequently to make sure we’re on the right track. You can be as involved as much or as little as you like.
Being an active part of the process, however, can be a lot of fun. This concept came straight from the folks at Directworks.
If you want to see what we can do with your story, get in touch today to arrange a free creative consultation!
About the author: Mike Gaynor is a motions graphics artist at RocketWheel. He translates clients’ messages into visually engaging explainer videos and user experience demos that inspire, educate, and sell.