Today Luminosity Demos has been rebranded as RocketWheel.
This milestone marks an exciting moment for the agency, and it also highlights exciting times for our customers and video content marketers everywhere.
When we founded Luminosity Group in 2007, naming the agency’s interactive division Luminosity Demos was in alignment with the market. Simple screencasts, or Flash demos, were the style du jour and only 24% of Americans were accessing the internet from a mobile device.
Over the past six years, the market has changed dramatically and so has our agency. Today, video is one of the fastest growing segments of content marketing. More than 70% of B2B decision makers view videos before making a purchase, animated explainer videos are on the rise, and mobile is surpassing wireline viewing. Our interactive division capitalized on these trends with bold innovations, producing a full range of video styles to support the buyer’s journey and developing a customizable HTML5 video player platform that’s mobile, social, and delivers real-time analytics.
These market forces coupled with our internal evolution fueled the transformation of our brand. Why RocketWheel?
Rocket, because video is one of the most effective vehicles for igniting sales.
Wheel, because our player platform helps marketers close the loop to deliver an even stronger ROI on video content.
RocketWheel remains dedicated to helping our customers grow their business with video. Our new name is another step along the journey towards this goal.