For B2B marketers, creating compelling content is a must for demand generation, lead nurturing, and purchase conversion. But it’s also a huge challenge. If you want to see how your peers are responding with regards to budgets, strategies, and tactics, take a look at The State of B2B Content Marketing in North America. The folks over at MarketingProfs and the Content Marketing Institute recently released this clever infographic and insightful report. Here are some notable highlights:
- On average, B2B marketers are spending 33% of their marketing budgets on content marketing, up from 26% last year. 54% plan on increasing content spending next year.
- 91% of B2B marketers use content marketing across an average of 12 tactics. The biggest jump in tactics has been the use of video: from 52% in 2011 to 79% in 2012.
- Not surprisingly, producing enough content is now the #1 challenge faced by B2B marketers.
If you’re struggling to get buy-in to beef up your content marketing budget, our recent post may provide you with some useful ammunition. And let us know if you’re having trouble feeding the content beast. We would be delighted to help you produce some delicious and engaging content.
About the Author: Kathleen Hayes is the founder of RocketWheel, a leading developer of software demos and animated videos that generate leads and accelerate sales.