How To Best Select a Demo Agency – Part 1

The time has come. You’re ready to invest in a professionally produced demo for your product or service. But selecting the right agency can be tricky. What should you look for? How can you distinguish the right fit?

During this three-part series, we’ll hone in on ten things to consider when selecting a demo agency. And we’ll include our responses to help you determine if RocketWheel is the right fit for your project.

Alignment of Focus

First and foremost, make sure the focus of the agency fits with the direction of your business. Often the background of the founder can provide valuable insight.

Former advertising executives or multi-media specialists have founded many demo agencies, and their demos focus on promoting awareness. By contrast, Luminosity was founded by a high-tech sales and marketing veteran; with a successful track record of launching products and fast-tracking revenue. Consequently, we take a sales-driven approach to demo development. Our mission is filling the funnel and accelerating sales cycles and we focus on what we know best: business-to-business software and SaaS solutions.

“Demos from Luminosity (now RocketWheel) have generated thousands of leads and contributed to more than $1 million in license revenue. The ROI is amazing!” Kurt Keesy, Campaign Manager, FrontRange Solutions

Engaging Storytellers

What’s your story? A simple question, yet the answer can be elusive. At RocketWheel, we don’t invent your story. We work with you to uncover the elements that make your story compelling and structure the demo to hook your specific audience.

Most agencies should have a strong bench of copywriters for script development. Copywriting, while important, is only one piece of the puzzle. Look for an agency that understands how to structure a demo into an engaging story. Viewing the agency’s demo portfolio will give you some perspective. But invest time to talk with a few references to understand the agency’s level of involvement in structuring the demo flow and script.

“If you are looking for product strategists that can tell your story, look no further than Luminosity. They quickly grasped our complex solution and produced a sensational demo that far exceeded our expectations.”  Alan Vondrell, Director of Strategic Alliances, ALI Solutions

Demo Styles

Different agencies have different creative styles. Some focus on promotional or conceptual demos. Others produce screencasts. You’ll even find agencies that focus on a single, repeatable format: two-minute explainers, for example.

Because we take a sales-focused approach, RocketWheel offers a variety of demo styles:

Conceptual Demos that establish an understanding of the business problem with your prospect and are well suited for building the front-end of the funnel.

User Experience Demos that target leads further down the funnel where prospects understand the business problem and are actively evaluating solutions.

Emotive Videos that provide an effective opening to a pragmatic User Experience Demo, or can stand alone to propel thought leadership for your company.</li>

By specializing in a broad range of demo styles, Luminosity is able to provide a cohesive content journey for your prospect as they progress through the sales funnel.

About the Author: Kathleen Hayes is the founder of RocketWheel, a leading developer of software demos and animated videos that generate leads and accelerate sales.

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